I've been at Amazon, Apple, Google, F5, and a NYC startup where I was employee #13, doing the same thing in different contexts: walking into ambiguity, building what doesn't exist, and making the results visible to the people making the decisions. Somewhere in the middle I stepped away for an MBA from Chicago Booth.
Right now I own business performance and operating cadence for Add to Delivery, Amazon's one-tap feature that lets Prime members add items to a delivery already on its way. I run the metrics and customer insights leaders rely on, write the narrative for VP- and board-level reviews, partner with Finance on annual planning, and bring partner teams together when a problem crosses org lines. Most of the systems underneath it I built solo, with AI as the build team.
I write about AI and how good decisions get made at Things That Work.